Watch out Google Chrome tracking for 200 days, more to come

TLDR:

• Google Chrome’s plan to eliminate tracking cookies has been delayed.
• AI implementation in Chrome could lead to more invasive tracking methods.

Google Chrome’s plan to eliminate tracking cookies has been delayed, with at least 200 more days of user tracking before the implementation of a new Privacy Sandbox. While this new system aims to protect privacy and enable targeted content without individual profiling, the introduction of AI to Chrome raises concerns about more invasive tracking methods. AI could access users’ search history and browsing activity to infer buying propensity, creating a more accurate form of tracking. This potential shift towards AI-powered tracking raises significant privacy risks, as user data could be used to hone AI models and influence search results. As Chrome users navigate this evolving landscape of tracking technologies, transparency and user understanding will be key in maintaining privacy.