Adrian Johnson
TLDR:
- Yahoo, under the Yahoo brand family, uses cookies on their sites and applications for various purposes including providing services and measuring user engagement.
- Users can choose to accept all cookies, refuse all cookies, or customize their privacy settings.
In the article, Yahoo explains that they are part of the Yahoo brand family and operate various sites and applications, including Yahoo and AOL, as well as Yahoo Advertising for digital ads. They use cookies, including similar technologies like web storage, to store and retrieve information from users’ devices for providing services, user authentication, security measures, and usage measurement. By clicking on “Accept all,” users allow Yahoo and their partners (including those in the IAB Europe Transparency Consent Framework) to store and use information on their devices for personalized advertising, content delivery, and audience analysis. Users can also choose to “Refuse all” cookies or “Manage privacy settings” to customize their preferences. Changes can be made at any time through the privacy and cookie settings on Yahoo’s sites and applications. Yahoo provides further information on how they use personal data in their Privacy Policy and Cookie Policy.
