Adrian Johnson
TLDR:
- Yahoo, as part of the Yahoo family of brands, uses cookies on their sites and applications for various purposes including providing services, authenticating users, and measuring usage.
- If users click “Accept All”, Yahoo and their partners may store and use information such as precise geolocation data and IP addresses for personalized ads and content.
Yahoo, a member of the Yahoo family of brands, utilizes cookies on their sites and applications for a range of functions such as providing services, user authentication, and measuring usage. By clicking “Accept All”, users allow Yahoo and their partners, including those in the IAB Europe Transparency and Consent Framework, to store and utilize information on devices (i.e. use cookies) in order to deliver personalized ads and content, measure advertisements and content, analyze audiences, and develop services. This may include collecting precise geolocation data and other personal information like IP addresses and browsing/search data.
For users who do not wish for Yahoo and their partners to use cookies and personal data for these additional purposes, they can click “Refuse All”. For those who want to customize their choices, they can click “Manage Privacy Settings”. It is possible to modify these choices at any time by clicking on the “Privacy and Cookie Settings” or “Privacy Dashboard” links on Yahoo sites and applications. Users can learn more about how their personal data is used in Yahoo’s Privacy Policy and Cookie Policy.
