Team up with MSPs to combat rising cyber threats for SMBs

TLDR:

• Cybersecurity costs are rising, and as few as 14% of SMBs have coverage
• MSPs need to work with SMBs to educate them on proactive security measures
• Investing in the correct technology infrastructure is crucial for SMB growth and security
• MSPs should transition to holistic business advisors to help SMBs address key issues

Managed service providers (MSPs) are facing a crucial need to collaborate with small and medium-sized businesses (SMBs) to combat the increasing cyber threats. The rise in cybercrimes and costs associated with cybersecurity have left many SMBs vulnerable, with only a small percentage having cyber insurance coverage. MSPs have an opportunity to sit down with SMBs and educate them on proactive steps to enhance their security posture, such as better password management and access control.
Investing in the correct technology infrastructure is essential for SMBs to scale and grow securely. MSPs can guide SMBs in identifying the right technologies that align with their business goals and ensure a return on investment over time. Additionally, MSPs should transition from traditional technology support roles to becoming holistic business advisors. By engaging with SMBs to understand their key business challenges, MSPs can provide tailored solutions that drive tangible results quickly.
Overall, by focusing on collaborative strategies, MSPs can help SMBs navigate the complex cybersecurity landscape, drive digitization, and unlock business success.