TLDR:
- US enterprises are investing in cybersecurity services as data breaches increase, particularly in healthcare and financial services.
- Organizations are rationalizing security technology stacks, deploying AI technologies, and implementing zero-trust architectures.
Recent analysis by Information Services Group (ISG) shows that US firms are strategically investing in cybersecurity services in response to the rise in data breaches. The 2024 ISG Provider Lens Cybersecurity report highlights the impact on industries like healthcare and financial services, prompting federal and state governments to push for improved defenses. As demand for cybersecurity grows, organizations are focusing on cost reduction and resource optimization by utilizing AI technologies to prioritize vulnerabilities. Emerging technologies such as quantum computing and passwordless identity access management are gaining traction. The report also discusses the shift towards zero-trust architectures and the increased risks for large companies with complex supply chains. SMBs are prioritizing fundamental security measures and turning to managed security services. The report evaluates 108 providers with IBM, Accenture, and Deloitte leading in various quadrants. Zensar Technologies is named the global ISG CX Star Performer for 2024, demonstrating high customer satisfaction.