Appdome unveils heightened app security demand from consumers.

In its 2023 Global Consumer Expectations of Mobile App Security study, technology company Appdome found that consumers are increasingly relying on mobile applications over web or digital platforms. The study revealed that 82.4% of consumers are seeking proactive preventative measures against mobile fraud, indicating a shift in attitudes towards fraud protection. The majority of participants (56.2%) believe that app developers and mobile brands are responsible for ensuring a safe consumer experience. The study also found that 42% of respondents have personally experienced or know someone who has suffered a cyber-attack, mobile fraud, or malware. If a mobile app they use experienced a breach, 73.7% of consumers said they would likely stop using it. 93.6% of consumers would engage in brand advocacy for mobile applications if steps were taken to ensure their protection. The study also revealed that 85.6% of consumers prioritize protection against security threats, fraud, and malware over new features. Younger generations prefer mobile apps for purchases over their older counterparts. The top fear among consumers while using mobile applications is synthetic fraud, including identity theft and similar attacks. The study suggests that brands need to reevaluate their security measures and work closely with cybersecurity teams to provide increased mobile app protection.