APAC companies optimistic about increasing IT investments.

TLDR:

More than half of organizations in APAC are increasing IT budgets in key areas such as GenAI, cyber security, and cloud.
IT decision-makers in APAC are prioritizing cyber security investments to combat growing cyber threats and data breaches.

According to the 2024 TechTarget/Enterprise Strategy Group Technology Spending Intentions study, organizations in APAC are optimistic about IT spending. The study, which polled over 250 IT decision-makers, revealed that 56% of respondents identified cyber security as a top priority for driving IT spending. This emphasis comes as organizations face a growing number of cyber attacks that pose significant threats. Investments in cloud security, including zero trust network access (ZTNA) and extended detection and response (XDR), are among the strategies being implemented.

In addition to cyber security, organizations in APAC are adopting a cloud-first approach, with investments in both public and private cloud environments. Hybrid cloud deployments are on the rise, reflecting a more distributed IT landscape. On-premise infrastructure remains a focus for some organizations, with investments planned for co-location datacentres.

Furthermore, organizations are doubling down on DevOps practices and leveraging generative artificial intelligence (GenAI) to streamline code generation and improve developer productivity. Core applications such as ERP and CRM are being enhanced with AI capabilities to enhance business resilience and customer experience.

A strong data foundation is seen as pivotal for successful AI adoption, leading organizations to invest in data platforms, including data lakes and multimodel databases. Public cloud storage is a top priority for storage investments, with vendors incorporating AI capabilities into their solutions to enhance performance and security.

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APAC companies optimistic about increasing IT investments

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