Google erases Incognito data – what’s next?

April 6, 2024
1 min read

TLDR:

  • Google Incognito data to be erased as part of lawsuit settlement.
  • Google will delete stored data from Incognito Mode sessions and make changes to data collection.

In a recent settlement, Google has agreed to erase its collection of stored data from Incognito Mode sessions as part of a lawsuit. The lawsuit alleged that Google has been collecting and storing this data since the launch of Incognito Mode. Despite the name, Incognito Mode does not fully keep browsing private, but limits data collection by the browser. The settlement also requires Google to disclose which data will be collected in Incognito Mode and gives users the option to block third-party cookies.

The settlement may prompt Google to act more transparently with data collection, but the company could continue monitoring Incognito Mode sessions without informing users. While the updates are positive for privacy-minded individuals, Google’s business model relies on data, raising questions about its long-term commitment to privacy.

To enhance browsing privacy, users can consider using a VPN for encryption and IP-spoofing capabilities. Tools like Incogni can help remove personal data from the web, reducing spam and improving privacy. Subscribing to services like NordVPN or Surfshark, which include Incogni, can offer comprehensive protection. Ultimately, users should remain vigilant about their online privacy and continue to seek ways to protect their data.

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