TLDR:
- Yahoo is part of the Yahoo family of brands, including AOL and Yahoo Advertising.
- When using Yahoo sites and applications, cookies are used for various purposes such as providing services, authentication, security measures, and measuring usage.
Yahoo, a part of the Yahoo family of brands, utilizes cookies on its sites and applications for a variety of purposes. These cookies are used to provide services, authenticate users, enforce security measures, prevent spam and abuse, and measure user engagement. By clicking “Accept all,” users consent to Yahoo and its partners (including those within the IAB Europe Transparency Consent Framework) storing and using information, including precise geolocation data and other personal information, to deliver personalized ads and content, measure ad performance, analyze audiences, and develop services. Users also have the option to click “Reject all” if they do not wish for cookies and personal data to be used for these additional purposes, or “Manage privacy settings” to customize their choices. These settings can be adjusted at any time by clicking on the “Privacy and cookie settings” or “Privacy dashboard” links on Yahoo sites and in its applications. More information on how personal data is used can be found in Yahoo’s Privacy Policy and Cookie Policy.