Adrian Johnson
TLDR:
- Kaspersky is driving growth in the APAC region by leveraging threat intelligence and local market knowledge.
- The company focuses on selling threat intelligence in markets with geopolitical sensitivities and endpoint protection in high-growth markets.
Kaspersky is experiencing growth in the Asia-Pacific (APAC) region by utilizing its threat intelligence capabilities and local market knowledge. The company has established a team of threat research and analysis experts across APAC markets, enabling them to closely monitor cyber criminal activities and advanced persistent threats specific to each country. This advantage in attribution and monitoring activities positions Kaspersky uniquely in the region.
In markets like Japan, Australia, New Zealand, and Korea, where geopolitical tensions may impact product usage, Kaspersky focuses on selling threat intelligence rather than installing products. In fast-growing markets such as China, Indonesia, Malaysia, Vietnam, and India, the company shifts focus to endpoint protection and industrial security, capitalizing on the rapid industrialization and digitization in these regions.
Despite its growth, Kaspersky faces challenges such as a shortage of skilled cybersecurity talent and a fragmented cybersecurity ecosystem. To address these challenges, the company is collaborating with Indian universities to develop cybersecurity-focused curricula and training programs. Additionally, Kaspersky is advocating for integration and collaboration among suppliers through its open extended detection and response (XDR) platform.
To address concerns about its Russian heritage, Kaspersky ensures that profits from its APAC operations are directed to its UK holding company. The company also emphasizes transparency initiatives, allowing customers to inspect its software source code. Overall, Kaspersky’s strategic approach to leveraging threat intelligence and local expertise in APAC markets has contributed to its growth and success in the region.
