Adrian Johnson
TLDR:
Yahoo, part of the Yahoo family of brands, uses cookies on its sites and applications to provide services, authenticate users, enhance security, prevent spam and abuse, and measure usage. By clicking “Accept All,” partners within the IAB Europe Transparency and Consent Framework may also store and use information on devices, serve personalized ads, and gather location and other personal data. Users can manage privacy settings at any time.
In the article “Understanding Yahoo’s Cookie Policy,” Yahoo explains how they use cookies on their sites and applications. Cookies, including similar technologies like web storage, allow website operators to store and access information on devices for various purposes. These include providing services, authenticating users, enhancing security, preventing spam and abuse, and measuring usage of sites and applications.
Yahoo notes that by clicking “Accept All,” users consent to the use of cookies for personalized advertising and content, measurement of ads and content, audience studies, and service development. Partners within the IAB Europe Transparency and Consent Framework may also store and use information on devices, including precise geolocation data and other personal information like IP addresses and browsing data, to deliver personalized ads and content.
Users who do not wish for Yahoo and its partners to use cookies and personal data for these additional purposes can click “Refuse All.” Those who want to customize their choices can click “Manage Privacy Settings” and adjust preferences at any time by accessing privacy and cookie settings on Yahoo’s sites and applications.
Yahoo provides links to its Privacy Policy and Cookie Policy for users who want more information on how their personal data is used. By understanding and managing cookie preferences, users can control how their data is processed and used for personalized advertising and content on Yahoo’s platforms.
