Adrian Johnson
TLDR:
- AOL is part of the Yahoo family of brands.
- Cookies are used on AOL sites and apps to provide services, authenticate users, prevent abuse, and measure user engagement.
- If users accept cookies, personalized ads and content will be displayed based on interest profiles. User data will be used to measure ad effectiveness and improve products and services.
- Users can reject all cookies and data usage, or manage privacy settings to customize their choices.
AOL, as part of the Yahoo family of brands, utilizes cookies and similar technologies to provide services and improve user experience on their sites and apps. Cookies are used to store and retrieve information from users’ devices, allowing operators to authenticate users, implement security measures, prevent spam and abuse, and measure the extent of user engagement. By clicking ‘Accept all’, AOL and its partners, including 244 who are part of the IAB Transparency & Consent Framework, will use cookies and personal data such as IP address, location, browsing and search data to display personalized ads and content that align with users’ interest profiles.
Furthermore, these cookies and user data will be used to measure the effectiveness of personalized ads and content, as well as to develop and enhance AOL’s products and services. Users have the option to reject all cookies and the usage of personal data for these additional purposes. Alternatively, they can manage their privacy settings to customize their choices. AOL provides links to the ‘Privacy & cookie settings’ and ‘Privacy dashboard’ on their sites and apps, allowing users to change their preferences at any time.
For more information on how AOL uses personal data, users can refer to AOL’s privacy policy and cookie policy. These policies provide details on the types of data collected, how the data is used, and the measures taken to protect user privacy. By offering users control over their privacy settings and providing transparency regarding data usage, AOL aims to ensure that users can make informed choices about their online experience.
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