MSP’s DMARC Journey: Watchdog Cyber’s Success Story in Lead Generation

February 3, 2024
1 min read

TLDR:

A case study has highlighted the success of Watchdog Cyber, a managed service provider (MSP), in using DMARC (Domain-based Message Authentication, Reporting, and Conformance) to generate leads. Watchdog Cyber, which focuses on providing cybersecurity solutions to industries such as healthcare, logistics, education, and manufacturing, discovered EasyDMARC, a tool for implementing DMARC, over six years ago. The company found the ease of use of EasyDMARC particularly appealing and positioned DMARC as both an email security measure and a safeguard for businesses’ reputation. Watchdog Cyber utilized EasyDMARC’s MSP Marketing Extra program to access professionally crafted marketing content that could be white-labeled.

Key Points:

  • Watchdog Cyber successfully used DMARC for lead generation
  • They discovered EasyDMARC over six years ago
  • The ease of use was the most appealing feature for Watchdog Cyber
  • DMARC was positioned as an email security measure and a safeguard for businesses’ reputation
  • Watchdog Cyber utilized EasyDMARC’s marketing content to enhance their own marketing efforts
  • DMARC was used as a conversation starter and a way to initiate meaningful discussions with potential customers

Summary:

Managed service provider (MSP) Watchdog Cyber has successfully used DMARC (Domain-based Message Authentication, Reporting, and Conformance) for lead generation. Watchdog Cyber, which delivers proactive cybersecurity solutions to industries such as healthcare, logistics, education, and manufacturing, discovered EasyDMARC, a tool for implementing DMARC, over six years ago. The company was particularly drawn to the ease of use of EasyDMARC, which features a user interface that makes setup and ongoing monitoring straightforward.

Watchdog Cyber positioned DMARC as both an email security measure and a safeguard for businesses’ reputation. Explaining DMARC was not a challenge, but getting individuals to care about it was difficult, as many people perceive cybersecurity as solely a technological issue rather than a business concern. However, Watchdog Cyber used DMARC as a conversation starter and a way to initiate meaningful discussions with potential customers. Many individuals do not configure DMARC or misconfigure it, so Watchdog Cyber utilized EasyDMARC’s domain scanner to assess the email environment before engaging with customers.

In addition to using DMARC for lead generation, Watchdog Cyber also saw it as an opportunity to revisit with existing customers and encourage them to enhance their security. The company has had success with EasyDMARC’s MSP Marketing Extra program, which provides access to professionally crafted marketing content that can be white-labeled. This has added value to Watchdog Cyber’s marketing efforts and helped them engage with new customers.

The success of Watchdog Cyber in using DMARC for lead generation demonstrates the power of effective email authentication and the importance of properly configuring DMARC. By positioning DMARC as a valuable tool for both email security and reputation protection, Watchdog Cyber was able to start conversations with potential customers and demonstrate the benefits of implementing DMARC. The ease of use of EasyDMARC was a key factor in the success of Watchdog Cyber’s DMARC journey.

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